CultureCastINTELLIGENCE

Predictive Cultural Attraction & Crowd Engine

zoo aquariumEIN: 58-2615654 • Form 990 Filings

Georgia Aquarium

Western Hemisphere’s Largest Aquarium Featuring Whale Sharks

225 Baker St NW, Atlanta, GA 30313
Median Dwell: 3.1 hrs
Official Website
Bang-for-Buck Index
73.2/100
Rank #20 NationallyDedicated Crowd Forecast →
Whale Shark Ocean Habitat11M Gallons WaterGA Resident Birthday Free
Adult Admission$47.99Child: $42.99
Net Endowment (990)$195.0M1.6x Annual Op Revenue
Annual Attendance2.8M4.6 ★ (61,200 reviews)
Philanthropic Subsidy$11.42 / visitUnderwritten by donors & trusts

Curatorial Scope & Collection Architecture

Located in Atlanta, Georgia Aquarium holds more than 11 million gallons of water and houses hundreds of species, including majestic whale sharks, manta rays, and beluga whales.

Civic Free Days & Community Policy

Free admission for Georgia residents on their birthday with valid state ID.

30-Day Forward Crowd Forecast

Predictive hourly density curves combining search intent, seasonal trends, and local mobility

Low Moderate Busy Peak
Tuesday, 2026-09-01Peak Density (89/100)

Recommended Entry Window: Strictly opening door time (9:30 AM–10:30 AM)

Forecast StatusClear / Climate Controlled

Hourly Crowd Density Curve (10 AM – 5 PM)

36%
10 AM
67%
11 AM
85%
12 PM
89%
1 PM
82%
2 PM
71%
3 PM
49%
4 PM
27%
5 PM

Total Cost of Visit Calculator

Itemized expense simulation factoring admission tiers, concession markups, parking fees, and pass discounts.

2
1
0
0
Estimated Total Visit Outlay
$227.97for 3 people
Admission Tickets$138.97
Parking$20
Onsite Dining$69
Cost / Person:$76
Cost / Dwell Hour:$73.50/hr
💡 Cost Optimizer Tips

• Take advantage of Free admission for Georgia residents on their birthday with valid state ID..

• Public transit or nearby garage apps save up to $10 on parking.

IRS Form 990 & Endowment Transparency

EIN: 58-2615654 • Fiscal Year 2024 Filings

501(c)(3) Verified
Endowment Size$195.0M1.6x Program Revenue
Philanthropy & Grants$32.0M21.0% Support Ratio
Admissions Revenue$118.0MOperating Gate Intake
Donor Subsidy / Visit$11.42Philanthropic Underwriting
Total Operating Expenses: $135.0MFiscal Surplus: $8.5M

Georgia Aquarium’s endowment covers approximately 17 months of operating overhead. Every visitor admission is offset by $11.42 in contributed donations, grants, and investment yields.

Institutional Elasticity & Gate Revenue Simulator

Empirical demand curve simulation calibrated to elasticity coefficient (-0.62)

Elasticity: -0.62
Modeled Adult Admission Ticket Price$52.99
Free ($0)Current: $47.99Premium ($90)
Price Adjustment
+10.4%
vs. $47.99 baseline
Projected Attendance
2.6M(-6.5%)
Annual Foot Traffic
Projected Net Gate Revenue
$138.8M(+$4.4M)
Annual Ticket Gross
Low Risk — Revenue Accretive

Minimal friction on philanthropic conversion pipeline.

Frequently Asked Questions & Visit Logistics

How much does admission cost?

General adult admission is $47.99, children $42.99, and seniors $45.99.

Are there civic free days or discounts?

Free admission for Georgia residents on their birthday with valid state ID.

How long should I plan to visit?

Mobility data indicates visitors spend a median dwell time of 3.1 hours to explore the full permanent collection and grounds.

What are the parking and dining options?

On-site garage/lot parking is approximately $20. Dining is serviced by Wolfgang Puck Catering / Levy ($23/meal).

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