CultureCastINTELLIGENCE

Predictive Cultural Attraction & Crowd Engine

art museumEst. 1929 • EIN: 13-1628170

The Museum of Modern Art (MoMA)

Starry Night, Les Demoiselles d’Avignon, and Modern Masterworks in Midtown

11 W 53rd St, New York, NY 10019
Median Dwell: 2.6 hrs
Official Website
Bang-for-Buck Index
81.6/100
Rank #13 Nationally • #7 in CategoryDedicated Crowd Forecast →
$1.55B EndowmentStarry Night HomeUNIQLO NYC Resident Free Nights
Adult Admission$30Child: $0
Net Endowment (990)$1.6B29.8x Annual Op Revenue
Annual Attendance3.0M4.7 ★ (52,100 reviews)
Philanthropic Subsidy$45 / visitUnderwritten by donors & trusts

Curatorial Scope & Campus Footprint

MoMA is an influential museum of modern art located in Midtown Manhattan, renowned for its unparalleled collection of contemporary art, design, architecture, photography, and film.

Civic Free Days & Community Policy

UNIQLO NYC Nights: Free for NYC residents on the first Friday of every month (4:00–8:00 PM).

Campus Footprint708K sq ft
Collection Holdings200K works
Title I School Access86/100 Index
Donor Propensity90/100 Score

Visitor Sentiment Audit

4.7 ★ (52K)
Core Exhibits & Curation94.0%
Facility & Architecture93.0%
Ticket & Value Fairness71.0%
Top Visitor Praises
  • •Van Gogh Starry Night and Monet Water Lilies
  • •Sculpture garden tranquility
  • •Exceptional design store
Common Visitor Friction Points
  • •Packed galleries around 5th floor masterpieces
  • •Midtown traffic and parking
  • •Elevator bottlenecks

30-Day Forward Crowd Forecast

Predictive hourly density curves combining search intent, seasonal trends, and local mobility

Low Moderate Busy Peak
Monday, 2026-11-02Peak Density (95/100)

Recommended Entry Window: Strictly opening door time (9:30 AM–10:30 AM)

Forecast StatusClear / Climate Controlled

Hourly Crowd Density Curve (10 AM – 5 PM)

38%
10 AM
71%
11 AM
90%
12 PM
95%
1 PM
87%
2 PM
76%
3 PM
52%
4 PM
29%
5 PM

Total Cost of Visit Calculator

Itemized expense simulation factoring admission tiers, concession markups, parking fees, and pass discounts.

2
1
0
0
Estimated Total Visit Outlay
$178for 3 people
Admission Tickets$60
Parking$40
Onsite Dining$78
Cost / Person:$59
Cost / Dwell Hour:$68.50/hr
💡 Cost Optimizer Tips

• Take advantage of UNIQLO NYC Nights: Free for NYC residents on the first Friday of every month (4:00–8:00 PM)..

• Public transit or nearby garage apps save up to $20 on parking.

IRS Form 990 & Endowment Transparency

EIN: 13-1628170 • Fiscal Year 2024 Filings

501(c)(3) Verified
Endowment Size$1.6B29.8x Program Revenue
Philanthropy & Grants$135.0M68.0% Support Ratio
Admissions Revenue$52.0MOperating Gate Intake
Donor Subsidy / Visit$45Philanthropic Underwriting
Total Operating Expenses: $184.0MFiscal Surplus: $8.2M

MoMA’s endowment covers approximately 101 months of operating overhead. Every visitor admission is offset by $45 in contributed donations, grants, and investment yields.

Institutional Elasticity & Gate Revenue Simulator

Empirical demand curve simulation calibrated to elasticity coefficient (-0.42)

Elasticity: -0.42
Modeled Adult Admission Ticket Price$35
Free ($0)Current: $30Premium ($90)
Price Adjustment
+16.7%
vs. $30 baseline
Projected Attendance
2.8M(-7%)
Annual Foot Traffic
Projected Net Gate Revenue
$97.7M(+$7.7M)
Annual Ticket Gross
Low Risk — Revenue Accretive

Minimal friction on philanthropic conversion pipeline.

Head-to-Head Peer Benchmarking

All institution matchups →
Direct Comparison DossierMoMA vs. The MetV-Score: 81.6 vs 84.5 • Gate: $30 vs $30

Frequently Asked Questions & Visit Logistics

How much does admission cost?

General adult admission is $30, children $0, and seniors $22.

Are there civic free days or discounts?

UNIQLO NYC Nights: Free for NYC residents on the first Friday of every month (4:00–8:00 PM).

How long should I plan to visit?

Mobility data indicates visitors spend a median dwell time of 2.6 hours to explore the full permanent collection and grounds.

What are the parking and dining options?

On-site garage/lot parking is approximately $40. Dining is serviced by Union Square Hospitality Group (The Modern) ($26/meal).

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Median Dwell3.5 hrs
Crowd LevelModerate
Endowment$8.6B
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V-Score: 97.1

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Admission100% Free
Median Dwell3.1 hrs
Crowd LevelModerate
Endowment$1.4B
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V-Score: 96.5

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Median Dwell3.1 hrs
Crowd LevelModerate
Endowment$1.3B
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